Recent rules that have been introduced mean that companies are no longer able to send unsolicited emails to anyone that has not given their consent to receive them. Sending emails to as many email addresses as you could get your hands on was never a great technique anyway as many people would just delete the email without even opening it. Therefore, taking the time to build an email list where people are actually going to engage with you and your business is something to really think about. Some tips for building a profitable email list are shared below.
1. Make Sure Your Signup Links Feature Prominently On Your Website
Most people will arrive at the homepage when they visit your website but this will not be true for every visitor. Therefore, it is a good idea to make sure that your link features on every page of your website so that people can always find it. The other advantage to this is as people explore your site they will be reminded of signing up on every page and when they are ready to give their details they will be able to do it on the page they are already on.
2. Make Use Of Content Marketing
Content marketing is still a very powerful tool and can be especially useful for building an email list. This involves creating an article that will be useful to your customers and posting on your website or elsewhere on the web. At the end of the article, you can include a call to action for people to sign up to your list so that they can be sent more information.
3. Integrate Social Media Into Your Emails
Allowing people to share your email on social media quickly and easily is something that you definitely want to consider and links to do this should be included in the email. When your content is shared on social media then it has the potential to reach thousands of people that may not have been aware of your business before. This can have a domino effect as you may get more signups who will share your content, thereby reaching even more people.
4. Give People An Incentive To Sign Up
Giving away something for free gives people a reason to sign up to your email list. This could be a free sample of a product that you sell or a free eBook that is relevant to your business. People always like to get things for free which is an incentive on its own but it also shows them that they will be valued as a customer.
5. Create Special Offers Only For Subscribers
Another incentive for people to sign up for your email list is to give them deals that no-one else will get. Sending them coupons for money off your products on a regular basis is an example of such an offer. This means that people are more likely to stay subscribed and can also increase your sales if people decide to make use of the coupons that they have received.