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11 Major Reasons Why Blogging Is Important For Business

11 top reasons why blogging is important for business

Blogging is one of the most influential tools used in the Internet. Originally, blogging is used to speak one’s mind and share ideas.

But today, the internet is witnessing a dramatic change on how blogging is being used today.

More and more business owners are using blogs to ultimately increase income and generate business growth.

Blogging may seem too simple and you might doubt its power to boost your business.

But there is more to blogging than meets the eye. If you are still unconvinced that blogging can catapult your business into greater heights, then read the top reasons why blogging is important for your business.

11. Recruit new employees

This might surprise you but blogging will express to other people about your company’s culture, mission, principles, policies, and overall benefits that you can offer.

Thus, blogs can attract hard-working and committed employees to apply to your company; employees who can be more of an asset rather than liabilities.

10. Communication with your employees

Yes, that’s right..

Blogging is not only meant for your customers but also to let your employees know the latest developments within your company.

As you post blogs in your website, your employees can also read.

Even if they already know the content of the blog, it can still serve as a good reminder for them which will help them be on “the same page”.

9. Increase level of professionalism

Having a website will help people perceive you as more professional than others.

Your professionalism will further be improved when you constantly update your website with high quality blogs.

As you add more and more blog entries on your website, you build up your credibility and you make yourself as an authority about a particular niche.

8. Keep Your Visitors Updated

Blogs can be used to inform potential and real customers.

When you keep your customers up-to-date, they will most likely patronize your brand. For example, you can let your customers know about the latest events of your company, discounts you are offering, and even promos you plan to give.

7. Social media and blogging connection

Another way blogging can help you is to promote your business in social networking sites where a big number of internet users flock together.

When you use social media, you begin to become well-known and your brand can easily make a connection with your customers, both today and in the future. Social media is very interactive which will help you engage your customers.

6. Cost-effectiveness

The birth of the internet gives rise to a marketing strategy that is affordable and yet, big on results.

Blogging is very cheap and even free if you write it yourself. It is easy to maintain and takes only a small number of people to perform. The results are exponentially advantageous compared to how much it’ll cost you.

5. Improve your brand

When you blog about your company, you can easily put your brand in a positive light.

This means that you can talk about the positive points of your company and convince people that you are a better or even the best choice there is.

4. Improve SEO effort

Search Engine Optimization (SEO) is another way to increase visitors to your website..

Through blogs, you can incorporate keywords and links that will help you rank higher in search engine return page (SERP).

Having regular blogs posted in your website will help Google, Yahoo, and other search engines to recognize your website as updated and more relevant.

3. Market size

To date, it is estimated that there are 3 billion people who have access to the internet.

Every single person of this figure is a potential customer. Even if you only reach a small fraction of 3 billion people, it is still an incredible market size.

You can reach these people through your blogs and website. You can expand your business in both local and international market as well.

2. Increase traffic to your website

The importance of traffic on your website should never be underestimated.

Blogs can you give internet users more reasons to visit your website. Through blogging, provided that your blogs are useful and informative, internet users will be attracted to your blogs and they’ll most likely get motivated to know more about you by visiting your website.

1. Foster trust and good relationship

Now that we come to the top 1 reason blogging is very essential for your business.

You might be surprise but this should be obvious.

Do you know what sets apart good companies from really great companies? It is because they are more concern of satisfying their customers rather than just making sales.

Trust is very important when it comes to establishing strong long-term relationship with your customers. Through your blogs, you can promote your website and endorse products and services you offer. Trust can only happen if your customers will know you deeper.

When you have good relationship with them, they’ll not only make business with you once but multiple times.

Now that you read the top 11 reasons you should do blogging for your business, it is not hard to understand why a good number of business websites are using blogs to help their company grow.

As you employ blogging as part of your marketing strategy, you will inevitably see your business catching up with the tough online competition. All the reasons mentioned above are also the benefits of blogging. These benefits will surely promote business growth and success.

Is this article helpful? Do you have more reasons in mind to use blogging for business? Speak your mind by leaving a message through the comment box.

pauline c
By Pauline Cabrera

A twenty-something savvy web designer / social media manager / SEO strategist based in Toronto, Ontario. Passionate about web design, HTML/CSS, beautifying things and internet marketing. Follow me on social media and say hello! Follow me on Facebook Follow me on Instagram Follow me on Pinterest Follow me on Twitter

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