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5 Important Things Your Small Business Website Should Have

quality content

If you are a small business owner, you should be having your business website up and running by now. But how can you make sure that your website can attract more prospective customers? Here are some great tips to help your website geared up to success:

User-friendly navigation

Give your visitors a cyberspace accommodating feeling that he is welcome to enter on your site. How? Simply by applying user-friendly navigation. In this modern world where web designs are becoming unconventional than ever, it may be easy to join the band wagon and simply fill your website with too many designs here and there. But this may drive your visitors away faster than you thought especially when they feel that your website has a complicated navigation. Make sure that the page has everything accessible to your visitors so they would know that they have everything they need and more with just a single click.

Fill your website with great quality content

This may be an old fashioned tip but it usually brings the best end result. In websites, content is always the king. With great content comes great ranking from search engines.

Add a page solely for blogs

A blog page is a very useful tool to tell the world what you can offer. You can also add a video blog where you can demonstrate some useful how-to's. Not only will it attract visitors but they will rely more on your business since they would feel you are there to share something for free that others cannot do.

Contact Information

Your small business will not be able to generate sales when your website lacks your contact information. Make sure that your name, business name, address and contact information can be easily found in your website. This information is pertinent for your customers and for search engines as well.

Online reviews

Sure, online reviews are used to gauge a website on how credible it is. But in recent years, online reviews are also used to gain more prominence and to be more popular in cyber space. You can use tools like Google Places and Google Hotpots to encourage your visitors to leave a quick review about your website, business, and services.

When these tips are followed, you will be assured that visitors landing on your website will be instantly hooked and will never leave your sight and your site.

pauline c
By Pauline Cabrera

A twenty-something savvy web designer / social media manager / SEO strategist based in Toronto, Ontario. Passionate about web design, HTML/CSS, beautifying things and internet marketing. Follow me on social media and say hello! Follow me on Facebook Follow me on Instagram Follow me on Pinterest Follow me on Twitter

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