Many web designers work for clients who want to build their presence on the internet. These clients either have websites or have plans to build one. Website creation is a demanding task, so they look for professionals to deal with it. This is when website designers enter the scene. Now being a professional designer of websites, how do you make sure you attract clients and actually earn big?
#1 Establish yourself
People will not know you are a website designer until you declare yourself as such. You can work alone as a freelancer or join professional teams or work for a web design agency.
Being a freelancer is convenient to some extent because your time is more flexible, but lack of resources can be an issue. Then again, there are many freelancers who earn decent wages in the web design industry.
Those who work for teams and companies have better access to resources that enhance their creativity. Big companies usually resort to web design companies for reliability and high quality results. As expected, big clients pay big.
On the other hand, freelancers usually work for business starters with low budgets. There is a good chance of being shortchanged if you are too gullible.
#2 Make yourself known
Several ways are available for you, and you probably know what these avenues are. One, you can create your own website where clients can see your portfolio. The website should be seen in search results. Another way is to put up your profile on numerous freelance and online jobs sites. Never underestimate the value of social media. You can use your Twitter or Facebook accounts to advertise yourself. Your contacts may refer their friends to you.
Do not rely solely on online avenues to lure clients. Offline tactics may just be as good. The traditional business card is an important vessel in spreading the word. Detail the range of services you offer. The more multifaceted your services are, the better your chances at attracting clients.
#3 Create solutions to common problems in your industry
Many clients look for professional online page designers to compensate for their lack of creativity. You, of all people, should know what works for them based on the type of their business and their target audience.
On your blog or your site, explain to people common mistakes or current issues in web design. Tell a few tips on how one can improve the appearance of his site. Don’t just sit there and present your service rates.
#4 Satisfy your current clients
It is extremely important to please your clients, so they can refer you to others after your contract. A satisfied client can give you a plug, while a dissatisfied one can stain your reputation.