Many individuals find that they are more comfortable in working freelance, or being self-employed. This makes sense to many, especially those who feel that working for their boss only means using all their creativity and energy to make their boss or bosses even richer. If you have been considering leaving your job and working for your own gain, consider some of the following points:
Use your passion
If you feel that you are passionate enough about starting the business that you wish to launch, use this as an indicator that you can make it work. Try to determine if your passion for this business is something that you can sustain, even through hard times, as your business attempts to take off and rise above competitors. Before delving into going freelance, find out if working freelance is something that really works out for you, and if it something that will make you happier than working a 9-5 job in an office. Assess if the business has a place in your plan for your life (long term), if you believe that you're going to be happy with this business even if it takes a while to generate you income, and if the business venture – if it works out - will allow you to live your life as you wish.
Come up with a feasibility study and a marketing plan
In business terms, feasibility is the likelihood of a business to take off, given the target market, location, etc. The best way to find out how feasible your business is is to evaluate its success rate based on prototype and the actual response of possible patrons, how likely it is to survive if the market circumstances change, as well as what makes or will make your business a cut above the rest. What will you be offering to the market that is not already being offered? Having a marketing plan/model is also wise, and a website can inform your customers of the specific products/services that you offer. Also consider a blog and facebook page for your business.
Find out who your patrons and prospective patrons are
A big part of starting a business is also knowing your customers, including what they like, do not like, and may or may not like. It is important to get a clear picture of your main target audience, as well as how valuable your products/services will be for them. How old are they? What is their gender? Where are they often found congregating? What is their lifestyle like? Will they be paying cash or credit?
Make financial assessments
Another important part of running your own business is having control over your finances, in a manner that is very systematic and orderly. In starting your own business, it is important to have backup cash for as much as possible 6 months to a year. Likewise, second, third or fourth backup plans are ideal, in the event that things fail to pan out as expected.
Hire skilled salespeople
If you have no idea how you could come up with money to backup your business, consider hiring talented salespeople to help you with this. You should also be knowledgeable when it comes to the solutions your business provides.
Working freelance, finally, is best when you have the support of your peers and family, especially as your business is just beginning to take off. If you have a spouse, it is also important to go over things with him/her, prior to undertaking your business venture. Once the abovementioned have been set, you are ready to start your business.