People don’t go to the internet to watch flash animations or to assess designs of websites. They basically need information, and the internet is said to be a massive, vast information hub. So when you’re planning to put up a website, the first thing to think is how to provide information to readers. But to reach your audience, you have to make sure your website can be searched easily. In this case, your content should appeal to both the readers and search engines.
Can’t you just write for search engines?
Pleasing the search engines is what many webmasters do. Well, why worry about getting to your readers, when you should be focusing your efforts to make your web pages rank high on Google?
With the current changes in Google algorithms, it makes sense to improve your content generation strategies. Many pages formerly rank high due to clever keyword exploitation and link building strategies. Supposing you have a page that ranks so high that many people click to it. What happens when they find out it’s filled with rubbish?
Know what your website is and whom it is for
One way to come up with better articles or posts is to have a good grasp of your website. If it is for your business, then have a clear understanding of your business. This is the first step in determining how to create content that gives people a glimpse of who you are.
Part of understanding your website is determining the possible readers. Who are your possible readers? Who do you think are the most likely visitors of your website? You have to determine your audience because they are your target markets. After all, web content serves an integral part of your marketing tactics.
Identify the right keywords
People look for content on the internet through the use of keywords. Finding out what combination of words people use to look for you is important in properly directing your search engine optimization techniques. You have to optimize your pages using keywords that your audience is likely to use.
The problem is popular keywords have high competition. Meaning, they are already used by existing websites, so using them may not be practical. Try to look for popular keywords with less competition.
Keywords should be used sparingly in your content. Google is particular with the keyword density of any content on the internet. Pages with too many keywords will be treated like spam. Safe keyword density is somewhere around 1-2%.
Your content should be relevant
Just because you want to increase sales doesn’t mean all your content should be pitched for marketing. Take note of this when submitting articles to major directories. Promotional content is always rejected. Give your readers a chance to understand your business and its relevance.