First, it was just big firms and multinational brands that knew the value and had access to Internet Marketing consultants. But as the importance of online visibility becomes more widely known, small businesses are today adopting such strategies in hope to gain more visibility and convert that into more sales.
Thus, no matter your company’s size, staff and status, before proceeding to hire a SEO firm you first need to ask them crucial questions. Since you’re about to invest a considerable amount of money, you ought to your business to hire the best SEO firm available.
“What are some success stories you’re most proud of?”
It’s always nice to give chances to newbies, but is this a risk you’re willing to take with your just-starting small business? The firm’s experience and available portfolio will give you a lot of answers as to whether you should hire them or not. In case they refuse to disclose information on the companies they managed to rank high, they probably don’t have any to boast about.
“How many clients have you managed to get and keep at #1?”
This is rather feared question by any SEO firm. Being at the top of the world—or just Google, requires a lot of effort and expertise, so you better hire a firm that’s capable of doing so. If they’re too humble in their answer, their strategies might be ineffective. If they are over the top boastful, they’re probably lying— unless of course you’ve hired the best SEO firm on the planet!
“Which SEO strategy will you be prioritizing, on-site or off-site? ”
If they want to rush getting you back-links from important websites that’s not the right thing to do. An expert-staffed SEO firm will tell you how getting your website’s content optimized comes before any attempt to get quality back-links from significant and relevant webpages.
“Is there any social media strategy involved in your SEO methods? ”
Professional SEO firms know very well how social media integration into their SEO methods is imperative. If they fail to see the connection between good social media marketing and SEO, perhaps you should check your other options.
“How do you manage to keep up with the latest SEO developments? ”
You want to hire a firm that strives to stay on top of its game, regularly attending conferences and providing consistent training to its staff. Especially as Google keeps updating how pages are ranked you want to hire a firm that’s tightly following all such trends.
“Is the re-optimization of my website necessary?"
No, if your website is of the sort that has a rather static content. If it’s constantly updated with new content then that has to be optimized too.
This is a good point where you ask them to be more specific about their optimizing methods. For instance, are they’re after quality content or keyword-laden nonsensical content. (Hint: Google likes the former.)
Even if you don’t know much about SEO and Google Rankings, asking questions will certainly show you whether this SEO firm will be able to get you the results you want.