The birth of Web 2.0 a couple of years ago led to the evolution and development of different web-based communities, web applications and hosted services, giving rise to social media marketing sites such as Facebook and MySpace. Today, these sites serve as the best platforms for both personal and professional networking. This is because they offer a channel where individuals from all over the world can interact with each other through sharing information, photos, blogs, videos and other forms of media. Aside from this, social media marketing websites also provide a free means for the promotion and advertising of any type of product or service, which is why many companies from different sectors of the business industry have started making use of them as well.
One of the most popular among the social media websites would be Facebook, a social networking platform created by Mark Zuckerberg. Although it initially started out as a social network where college students could interact in, today, millions of users from all walks of life go to Facebook not only to meet other people, but also to advertise their products and services. If you are interested in what Facebook can do for your business, then read on. Here are some of the features as well as tips which you can use to promote your company in Facebook.
1. Profile: When you sign up for a new Facebook account, you would be able to create your own profile. If you are creating a business profile, then you would need to make sure that your profile appears professional but friendly in order for it to be effective. Try to provide all important information such as your education, work experience and even your personal interests. Another tip in creating a good profile would be to add your picture or a picture which is relevant to your company such as a picture of the product that you are offering. Also remember to put your company website and contact information. Keep in mind that having a complete profile would be necessary to have a good start in using Facebook for marketing and promoting your business.
2. Friends: Once you have completed your profile, you would now have to add some friends. This is actually one of the reasons why many people join Facebook: to find old friends and make new ones. Through building new relationships with different people, you would be able to build an extensive network, making sure that all of your marketing efforts will be worthwhile.
3. Facebook Groups: Facebook also has groups that you can join or create. You could join groups which are related to the product or service that you are promoting. That way, you would be able to interact with other individuals who might be interested in what you have. If you are unable to find a group which is related to your business, then you could create your own group. You could then invite people to join, giving you access to valuable contacts and creating a community as well. Through posting useful and relevant articles and starting interesting discussions, you would be able to establishing lasting relationships in the long run. You would also be able to post your advertisements and promotions.
4. Facebook Events: You could also post events through Facebook. They could either be events which you organized or they could be events which are relevant to your business. For example, if you will be launching a new product or service, then you could post an even then invite friends and acquaintances who could be interested. Those who you invited would be able to respond to your invitation so you would be able to know if they will be attending or not. After the event, your guests would also be able to leave feedback about the event.
These are just some of the ways which you could use to incorporate Facebook into your marketing or advertising campaign. As you go through each of them, you would soon discover that Facebook is not just a great platform for social networking but also a very indispensable tool for online marketing.