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10 Top Frequently Used Internet Marketing Acronyms

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If you’re new to internet marketing, you might have had encountered unfamiliar acronyms.

You tried to ignore these acronyms and pretend that you know already what it means.

But there will come a time when you need to inevitably know what these acronyms stand for and what their meanings are.

For this reason, I have listed the ten most frequently used internet marketing acronyms and these are the following.

1. SEO

Search Engine Optimization simply is the general term used to refer to the practice of increasing the visibility of a web page. This can be done through using keywords, creating quality contents, setting internal and external links, and many others. The main objective of SEO is to increase traffic of a specific website by ranking higher in search engines return page.

2. SERP

Search Engine Return Page refers to the page presented to you after you typed in the query word in a search engine tab and pressed the enter key. When you do internet marketing, you’ll stumble upon this acronym. The higher your rank in SERP, the higher the chance that people will click your website’s link.

3. SEM

Search Engine Marketing is almost the same with SEO. The only difference is that SEM costs bigger and more aggressive in terms of marketing. People who use SEM should be ready to shell out considerable amount of money but SEM has more results compared to SEO.

4. PPC

Pay-Per-Click is one of the most effective internet marketing strategies. To entice or convince people to use advertisement, most servers will agree to be paid only whenever the advertisement link is clicked by an internet user. This is very beneficial for companies who want to advertise their products or services without spending too much. Though in some instance people will not actually click your ads, it still has effect on them since you’re increasing visibility in the online world.

5. RSS

Really Simple Syndication or simply RSS feeds. This is used to receive updates from your favorite websites automatically without even visiting their main website. At the marketing end, RSS will allow you to increase brand awareness and to reinforce both potential and current customers.

6. B2B

Business to Business is when you specifically work with a company directly instead of consumers. When your client hires you to look for a business partner, then this is a type of business to business transaction.

7. CPA or CPS

Cost per Acquisition or Cost per Sale is the cost spent to earn one sale. For instance, you’ll need to spend 5 dollars to gain one sale. If you target 100 sales, then you need to spend 50 dollars. CPA is a great way to estimate cost and results. This will enable you to measure the success of your internet marketing.

8. AMM

Affiliate Marketing Management is a type of internet marketing strategy which is done through affiliating to one or more companies to gain more results. AMM can be utilized by a marketing manager through commission, link sharing, and networking.

9. SPAM

This might surprise you but yes, spam is an acronym. It stands for Sites Positioned Above Me. People who receive unsolicited messages usually marked these messages as spam. Even for those people who knowingly signed up for them, they still think that they are receiving spam messages.

10. URL

You might have read something ‘paste URL here’ and you have no idea what it is. Thankfully, you’re not alone. There are many beginners who have the same dilemma. Thankfully, you can now know what it is. URL stands for Universal Resource Language. This is like the physical address of a document in the World Wide Web.

These are the ten most frequently used acronyms in the world of the internet marketing. Of course, it is undeniable that there are hundreds of acronyms that you might encounter along the way. For your benefit and others, let me list more acronyms below in alphabetical order.

  1. B2C – Business to Consumer
  2. CMS – Content Management System
  3. CPC – Cost per Click
  4. CPL – Cost Per Lead
  5. CPM – Cost per Mille
  6. CRM – Customer Relationship Manager
  7. CSS – Cascading Style Sheet
  8. HTML – HyperText Markup Language
  9. IMMP - Impressions
  10. ROI – Return of Investment
  11. W3C – World Wide Web Consortium
  12. XML – Extensible Markup Language

I hope this will help when it comes to Internet marketing acronyms. Knowing these acronyms will not just assist you in performing more effective online marketing but it will increase your knowledge about the overall World Wide Web. Not to mention, people will have the impression that you’re bright and intelligent as you give them the meaning of an acronym that bewildered them for a very long time!

pauline c
By Pauline Cabrera

A twenty-something savvy web designer / social media manager / SEO strategist based in Toronto, Ontario. Passionate about web design, HTML/CSS, beautifying things and internet marketing. Follow me on social media and say hello! Follow me on Facebook Follow me on Instagram Follow me on Pinterest Follow me on Twitter

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