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Social Media Marketing 101: Using Blogger In Promoting Your Business

One of the more popular blogging platforms today along with WordPress would be Blogger or BlogSpot. This social media website allows amateur and professional bloggers alike to build blogs in a matter of minutes. It offers an easy-to-use interface as well as a tool which could be used by the blogger to automatically make money from their blog through AdSense. However, aside from being a blogging platform where people can post personal opinions and insights, Blogger also offers several benefits for online entrepreneurs to promote their products and services. Here are some of the advantages of using Blogger as part of your marketing strategy:

Post Meaningful and Useful Articles

An obvious advantage of blogging through Blogger would be that you would have the ability of posting meaningful and relevant articles to the products and services that you are offering. Through publishing useful content, you would be able to give off the impression that you are knowledgeable about a certain field, if not an expert. As a result, your readers would be able to have confidence in you or your company and the products and services that you are offering, which potentially increase your sales. Through Blogger, you would have the opportunity to share your knowledge and expertise with a larger audience throughout the world. It would also encourage them to post comments and to give their own opinions. You could also post new blog entries regularly about your new products or about promotions that you are offering.

find other bloggers in your niche

Aside from posting informative articles, tips and guides on your blog, you could also visit blogs of other users who have a blog topic which is similar to yours. You could then leave relevant comments about that other user's posts. Once the other readers of that blog read your comments, it could encourage them to head on over to your blog, giving you more traffic and exposure to your targeted audience.

Post Images and Videos of your Products

You could also post relevant images and videos of your products on your blog in Blogger, along with a description on what it is and what it can do for you. You could include the link to your main website as well as any contact information that they could use if they want to order. This would be a great way for online entrepreneurs to advertise and sell their products without having to go through a great deal of efforts and spending a lot of money on advertisements.

Host Contests

You can also host contests on your blogs on Blogger, which would be a great and effective way to encourage your clients to go back to your website. This would be a low-cost alternative to getting a paid online advertisement. make sure that the contest is relevant to what you are offering. For the prize, you could probably offer free samples of the products which are offered by your company.

Blogger also serves as a useful communication tool. Many online companies use it today to get their message sent to clients about any events and product launches that they might be interested. Clients, in turn, could post any questions that they have, which could easily be answered by the company.

pauline c
By Pauline Cabrera

A twenty-something savvy web designer / social media manager / SEO strategist based in Toronto, Ontario. Passionate about web design, HTML/CSS, beautifying things and internet marketing. Follow me on social media and say hello! Follow me on Facebook Follow me on Instagram Follow me on Pinterest Follow me on Twitter

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