Today, Facebook is considered to be among the most popular social media websites which has numerous features and tools which are useful for marketing and advertising any kind of company or business.
As you join the Facebook community, you would need to make sure that you are publishing correct and verifiable information on your profile. If you have a coaching business, then make sure that all the essential details of the services you offer are there so that potential clients would be able to have an idea of what you can do for them. Do not forget to put your contact information as well such as your company phone number and website or blog. However, avoid giving too much personal information on your profile.
If you have a coaching business, two of the most useful features of Facebook for your company would be Facebook groups and Facebook events. When you sign up in Facebook, you would have the opportunity to join existing groups which are relevant to your coaching niche. There are countless groups in Facebook and it is a cinch that you would find one which would be associated to your niche. Once you have joined a group, you can then invite the members of that group to be your friend. This would give you access to valuable contacts belonging in your target market. However, do not forget to send a message to those individuals that you add that the reason you are adding him or her as friend is because you belong to a similar group.
Once you become a member of a coaching-related group, make sure that you would be contributing by posting comments to discussions or even through starting your own discussion. Remember that aside from promoting or advertising your services, you are there to share what you know with other people. That way, you would be able to create a good impression on other members, which could make them interested in your services.
Also remember to only join groups which are closely relevant to your target coaching niche as well as those groups which have members that could be your potential coaching clients.
Aside from joining and creating Facebook groups, you could also create your own events. This feature of Facebook could be a great help in your marketing strategy. You could create an event and invite your friends to it. A particular event that you can create would be a teleseminar or a telecourse which you could use to launch a new product. You could also create an opt-in page which would allow your guests to register and enable you to send them a replay of the event once it is over.
Keep in mind that your event should provide valuable information which your target coaching niche could be interested in. You would need to have information which they can instantly act on, as it would give you the chance to introduce and promote a new product or service that your company is offering.
Remember that although Facebook serves as a great social media marketing tool, you should not just use it to promote your products and services. Through creating a good profile and through sharing meaningful information to other users, you would soon be able to enjoy the benefits that Facebook has for other online entrepreneurs and marketers like yourself.