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How To: Make Linkedin Marketing Work For You And Your Business

Social media marketing has enable companies from all types of industries to efficiently promote their products and services. One of the most useful social media websites today would be LinkedIn. LinkedIn is a business-oriented social networking platform where professionals and companies can create profiles to promote their website and products or services.

First off, you would need to customize your URL

Your profile information in LinkedIn could be indexed by search engines. As a matter of fact, LinkedIn profiles receive a relatively high ranking in Google. Instead of making use of the default URL, try to customize your URL through making use of the name of your company. However, if you have a small start-up business, then it might be a better idea to make use of a good keyword rather than your actual business name. This is because if your company is not yet that popular, then you would have a better chance of getting a higher ranking through using a competitive keyword.

Leave comments with your URL

A good tip in giving your profile better visibility would be through making use of your customized URL as your signature when leaving comments in different industry or business-specific blogs.

Do not forget to optimize your labels

Make sure to add your blog or website, along with other relevant URLs on your profile. LinkedIn allows you to add up to three URLs. In the "Websites" section, most of the profiles on LinkedIn make use of labels such as "My Company", "My Portfolio" and "My Blog". You would be able to customize this as well as create your own text as the label, such as your company's name. This is quite important because as the search engines crawl the internet, your name would not be lost among all the other "My Company's" of other profiles. Although this does not assure you that you would be receiving an unbelievable amount of traffic to your company website, it would definitely help you get more traffic.

Use the most suitable keywords

Make sure that you would be using the best and most suitable keywords in defining yourself. Below your name, you would see a headline. It would be important to use words that would clearly define your business as well as those which are relevant to the industry that your business is in. This would make sure that others would be able to easily find you.

Make use of LinkedIn applications

You could also promote your blog through LinkedIn applications such as the WordPress App and Blog Link. This would allow you to sync the blog posts you make with your profile in LinkedIn. This also enables you to keep all those in your network to be updated, providing more exposure to your company or business.

Add a profile picture

Although this is not really an SEO-specific strategy, by adding a picture or image to your profile, you would be able to go a long way in establishing more connections. You could use your own friendly face or your company logo. This would be able to help your profile to look more professional, credible and serious.

By combining all of these marketing strategies in LinkedIn, you would be able to generate more traffic to your profile and to your company's website or blog as well as increase exposure for your business. This would ultimately result to having the ability of reaching out to a wider customer base, potentially increasing your sales as well.

pauline c
By Pauline Cabrera

A twenty-something savvy web designer / social media manager / SEO strategist based in Toronto, Ontario. Passionate about web design, HTML/CSS, beautifying things and internet marketing. Follow me on social media and say hello! Follow me on Facebook Follow me on Instagram Follow me on Pinterest Follow me on Twitter

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