Every marketer puts all effort to ensure they bag at least one wealthy client but many do not know where to start. The problem with the wealthy is that they do not hangout where the rest of the hoi polloi do, in fact they pay handsomely to avoid them. To be able to penetrate the walls they erect to protect themselves from your kinds takes more than courage and guts. It requires extra ordinary calculations and scheming. It can also be easy if you have the right attitude. Here are a few simple tips on how to attract wealthy clients:
Promise a guarantee of returns
Contrary to the popular view that the wealthy are spendthrift, they are not, at least most of them. They could not have reached where they are if they are not frugal with their money. If you are looking for an opportunity to con, this might not be the right crowd to approach. Most of the wealthy people are very keen on where every of their coin is heading to and before they buy into your idea they must have a guarantee that it is worthwhile. Just focus on how your product will give them quick returns and satisfaction.
Brief and to the point
If you want to attract wealthy clients, you have to polish your communication skills and eliminate the ambiguities that characterize most marketers’ conversations. The rich do not have all time to listen or to read through your brochures. They want a summary of what you can offer. It is hence important that you can package your introduction letters into a summative form and mention all the important things in the first paragraph.
Almost everyone wants to feel special and they yearn for that special treatment every day of their lives. The wealthy are used to this special treatment and will go for nothing short of it. It is important that you demonstrate to them the prestige of your products. They want what others cannot have and if you have it they will take it.
In every business, confidence is the key. If you want to attract wealthy clients you have to have lots of it. It is important before approaching rich clients to always go through your portfolio to ensure it is topnotch and befitting a client of the high end cadre. You have to look the part, both personally and professionally. Dress immaculately to rub off that insecure and deprived look. Everything that can add to your confidence should be embraced.
Power of Networking
You obviously do not share a neighborhood with the wealthy or else you could have gotten one by now. You do not also hang out in the same places and so how can you get one? Networking is the key. One characteristic of the wealthy is that they go for familiarity and will only buy where they are known. Attend all those balls, charity events and corporate dinners that you can and muster the courage of chatting with those present. This is one way of gaining acceptance and credibility in these circles. To get rich clients, networking is the key.