“Knowledge is power.”
Yup, this is certainly true when it comes to improving the performance of your ads.
If you are constantly wondering why your ads don’t convert, users of your website don’t click your ads or you just can’t measure the effectiveness of your marketing strategies, then you need the help of AdNgin.
AdNgin is highly dedicated to helping small and big businesses to improve their monetization tactics and grow their baseline performance. The company primarily works with AdSense publishers who want to improve their ability to convert sales and engage more customers.
In 2014, AdNgin was founded in Tel Aviv, a place where innovation and technological advancement happens. The company observed that a lot of internet users are not satisfied with how they use most websites. This has led to increased advertising revenues.
They aim to create the perfect solution where a publisher would be able to create the right website that is friendly to the users and at the same time, contains strategically placed advertisements to gain the optimum results.
So if you want to increase your RPMs by as much as 35% and reduce bounce rates by 17%, give AdNgin a try. They will provide you the right advertising and research solutions to catapult your business to new and greater heights.
How Does AdNgin Help You Specifically?
- AdNgin will help you find the best ad placements, sizes, color palettes, device specific setups that work for your website and your audience.
- They examine this at a holistic standpoint. For example, you have certain improvements with certain ad units and between mobile and desktop CTR but what they examine is at the page level as a holistic experiment.
- AdNgin have an optimized CTR (click-through rate) metric. This metric removed invalid clicks and bot traffic to give me my real CTR.
Examples: How I Increased My Earnings by 188%
During the experiment, my overall optimized CTR went up from 0.25% to an average of 0.72% for the whole website. I have tested some of my most popular posts with AdNgin to determine which type of ad units perform best. Here are the posts I’ve experimented with:
Experiment #1: Earn Money on Instagram
In this post, I’ve created a mobile specific setup for the instagram post. This setup had an average CTR of 1.53% and the desktop setup had an average CTR of 0.36% for this page. Since I didn’t want to create a bad user experience for my users, the setup was very unobtrusive so I have no above the fold ads but I still saw a significant lift to my AdSense CTR.
I added 2 ad groups (ad groups are the same as AdSense ad units except you can rotate different ads within an ad group to display according to certain triggers or automatically):
- 250×250 ad unit right below the fold
- An ad group below the fold that rotated between a 468×60 and a 250×250 ad
Result: I saw an increase in CTR of 33% with 468 x 80 over the 250×250.
I’ve also created a desktop setup which consisted of 3 ad groups:
- 468×60 below the sub headline.
- An ad group in the right sidebar that rotated between a 300×600 and a 300×250 ad unit.
- 728×90 at the bottom of the post.
Result: This setup produced a 171% lift in CTR. With regards to the ad group that rotated ad units, the 300×600 ad unit had a CTR 30% higher than the 300×250 ad unit.
Experiment #2: Twitter Header Size
In this post, I created a desktop setup that rotated various ad size variations. I experimented with different color palettes for the text ads.
I experimented with 336 x 280 and 728 x 90 ad units. Here’s how I added them to this post:
- Two 728 x 90 ad units to show after the first paragraph. One of the ad units within the group was set to have a color palette identical to the color palette of my website. This created a lift of 13% in CTR compared to the other identical ad unit that did not have a color palette change.
- One 336×280 ad unit on the right sidebar.
- One 728×90 and one 300×250 ad units rotating at the bottom of the post.
Result: Guess what? The 728×90 ad unit had a CTR better by 220% than the 300×250 ad unit. Usually larger ads perform better but not in this case. Very interesting, huh?
Overall, I experienced a lift of 188% in (optimized) CTR from the start of the experiment on January 5 till today.
This experiment helped me determine which ad units to use for each category, or per kind of post. For example, since 468 x 80 above the fold performs better on my Instagram post, I have now applied this ad unit on my all of my Instagram posts – which means higher earnings!
How To Set Up AdNgin
AdNgin is free for anyone that has up to 10,000 daily page views. For those with over 10,000 daily page views, their packages start at $250 per month. They don’t share in your ad revenue at all only a flat fee plus you get a dedicated manager that does all the optimization for you, and a live support is available as well!
Step #1: Sign Up
- Click here to sign up for a free account.
- Once you’re login to your admin dashboard, scroll down and click “Add Site”.
- Now fill it up with your site details.
Step #2: Connect AdNgin to Your Website
Now let’s connect Adngin to your website.
- Click the “Snippet Setup Guide”, copy the code and paste it on your header file.
- If you run a WordPress and not sure where your header file is, you can simply use their WordPress plugin.
- Click here to download their plugin.
- Activate, then enter your "API key" in the WordPress plugin. You can find your API key from your Adngin Snippet. Here’s how to get it: (just copy those numbers onto the API field)
Step #3: Connect AdNgin to Your Adsense
Once Andngin is connected to your site. We’re now going to connect AdNgin to your Google Adsense
- Go back to your AdNgin dashboard > click your profile photo at the right top side.
- Click “Connect Your Adsense” > Now login to your Google Adsense click “Allow”.
Step #4: Start Experimenting
Now start experimenting with your most popular posts using different ad units, style or color palettes.
- Select 1 of your most popular posts.
- In your AdNgin dashboard, click “Experiments” at the upper menu.
- Click “Add Page” > Add a name > URL of the category of your post for the “Limit to this URL patterns”.
- Add the example URL of the post you want to experiment > save!
Now repeat step #3 to experiment on other pages. Once you determine which ad units or ad groups perform well, start applying them to other categories. To do this, just repeat step #3 and add the category URL to “Limit to this URL patterns” field.
Hope this helps! It may take a lot of work at first but it’s totally worth it when you start seeing results. Good luck!