Have you ever asked why some people’s faces are displayed in search results? You can actually do this by linking your Google + profile to the content you published on a specific domain. Also known as Google + Authorship, this feature gives you more chances for clicks as it makes your content more personal and credible. It is part of Google’s strategy to verify quality contents and links.
Here’s a walkthrough on how to get your picture in results through Google + Authorship.
- Create an account on Google +.
- Make your own profile on Google +.
- Include your profile photo. See to it that it has a clear and recognizable head shot image.
- For every web page of your content, create a byline containing your name. For instance, by Paul Craig.
- Make certain that your name in the byline is the same as your Google + profile name.
- You must ensure that you include your email address on the similar domain as your content. To do this, input your email ad to the work section of your profile. You will then receive a verification message from Google in the same email address. Once you verify this, Google will include a link to the domain in your profile’s contributor portion.
- Or you may link your content to your Google + profile page. To do this, make a link of your Google+ profile on your webpage. This link must have the ?rel=author parameter. Afterwards, include a link back from your profile to the webpage. To do this, modify the section of Contributor to, then press Add custom link and input the URL of the website and finally, press Save.
Things you need to know:
- Even if you are not active on Google +, this feature will still work.
- The profile image may not be immediately displayed beside search results.
- You may go to this link http://www.google.com/webmasters/tools/richsnippets to confirm if everything worked correctly.
- You may also claim Google + authorship for multiple author blog.
- You have the option to remove authorship information in search results.
- Google doesn’t ensure to display authorship information on Google news results or web search.